GMC "Red Carpet"

  • Concept & Set Design
    Live Action Production
    Directed car shoot
    CG Production
    Color + Finishing

  • In a major revamp, the 2017 GMC Acadia got bigger and sleeker. GMC rolled it out with a campaign showcasing the Crimson Red exterior. Our contribution: A special appearance of the Denali edition at ESPN's MNF Red Carpet event.

  • Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.

Storyboards

Client: GM
Agency: Leo Burnett / Carat / Storylab /ESPN Creative Services

Live Action Director: Carsten Becker
Prod. Company: Motomo Studio

CG Production and Post: Motomo Studio
Creative Director: Carsten Becker