Buick for CollegeFootball
Concept & Set Design
Live Action Production
Directed all car shoots
Color + Finishing
Since 2015 Motomo Studio partners with Leo Burnett to increase Buick’s visibility on ESPN with a series of cross-promotional idents. We enjoy finding new ways of presenting Buick’s expanding line of vehicles in these spots, blending live action and CG cars.
Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.
All environments we have created for our Buick spots throughout the years are based on ESPN' College Football graphic package: Downtown areas, highways, overpasses, green hills and distant mountains.
Shoot in Long Beach, CA
2016-17 Playoffs Spot
2015-16 Season Spot
2015-16 Playoffs Spot
Agency: Leo Burnett / ESPN Creative Services
Live Action Director: Carsten Becker
Prod. Company: Motomo Studio
CG Production and Post: Motomo Studio
Creative Director: Carsten Becker