Buick for College Football

Concept & Set Design
Live Action Production
Directed all car shoots
CG Production
Color + Finishing

Since 2015 Motomo Studio partners with Leo Burnett to increase Buick’s visibility on ESPN with a series of cross-promotional idents. We enjoy finding new ways of presenting Buick’s expanding line of vehicles in these spots, blending live action and CG cars.

Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.

All environments we have created for our Buick spots throughout the years are based on ESPN' College Football graphic package: Downtown areas, highways, overpasses, green hills and distant mountains.