GMC Denali

Concept & Set Designs
Live Action Production
Directed all car shoots
CG Production
Color + Finishing

As GMC is evolving its brand from tough-truck-builder to provider of urban elegance in cars, we adapted our appoach to these spots produced for ESPN's football season over the past four years.

Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.