GMC Denali

  • Concept & Set Designs
    Live Action Production
    Directed all car shoots
    CG Production
    Color + Finishing

  • As GMC is evolving its brand from tough-truck-builder to provider of urban elegance in cars, we adapted our appoach to these spots produced for ESPN's football season over the past four years.

  • Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.

2016 Spot (Montage)

2014 Spot (produced at Ignition)

2013 Spot (produced at Ignition)

Client: GM
Agency: Leo Burnett / ESPN Creative Services

Live Action Director: Carsten Becker
Prod. Company: Motomo Studio

CG Production and Post: Motomo Studio
Creative Director: Carsten Becker