Concept & Set Designs
Live Action Production
Directed all car shoots
Color + Finishing
As GMC is evolving its brand from tough-truck-builder to provider of urban elegance in cars, we adapted our appoach to these spots produced for ESPN's football season over the past four years.
Our experience in creating indistinguishable CG models of the cars we shoot allows us to update cars as well as presenting prototypes in a photo-real environment.
2016 Spot (Montage)
2014 Spot (produced at Ignition)
2013 Spot (produced at Ignition)
Agency: Leo Burnett / ESPN Creative Services
Live Action Director: Carsten Becker
Prod. Company: Motomo Studio
CG Production and Post: Motomo Studio
Creative Director: Carsten Becker