Lexus on TheUndefeated

Concept & Set Design
CG Production
Color + Finishing

TheUndefeated.com is the premier platform for exploring the intersections of race, sports and culture. For the launch of new video series "The Style Of Swagger", we branded sponsoring Lexus' LX570 with the site's colors and angular design. Agency: Walton Isaacson

The LX570 in this spot is full CG. A lot of our CG artists' expertise goes into enhancing the client-provided CAD models to achieve photo-real appearance and motion.