Cirque du Soleil KÀ

Looking for a fresh take on advertising their record-producing show, the Cirque turned to the brand group at Ignition. Carsten developed expressions of the main characters in Chinese brush strokes - emphasizing the strong Asian influences in the show. Designing for the MGM's 114-feet-tall marquee was a pleasure as its state-of-the-art screen preserves both subtle color variations and a deep black canvas in full daylight. KÀ is a continuous run since 2005 and has been seen by over one million visitors.

Role: Creative Director @ Ignition

Our animation on MGM's marquee


Alternate design concept below